One Microsoft: Company realigns to enable innovation at greater speed,
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More or less, they say nothing important, just they'll continuing digging their own graves with the enormous failure of Windows 8, and they don't care to improve their flagship OS.
Which lead me to think they want to go the Apple way.
They already did! In small steps, but the Windows Store is nothing more than a mediocre copy-paste of Apple's app store, that just can contain tablet applications to run on the tablet OS Windows 8, running on desktops. To control every program that runs on Windows and require that they all be installed though THEIR website is just the Apple way, that becomes so restrictive for the user.
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...Heck even HP does not want to recommend W8 for business, which is a big share of market that for example Apple does not cater to...
Which is curious because, as is typical for them, HP proudly announced, shortly before Win 8 was released, that they would not make Win 7 drivers for machines that came out with Win 8 installed. Along with poor customer service, that kind of arrogance toward customers is the reason why I will never buy HP products again.
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y'know, bad sales of W8 hurt OEM too. Asking people with XP to upgrade to W8 regardless of how "unsafe" XP may be would be a bit like talking to a brick wall (If the ribbons in Office cause so many nightmares to any company's techsupport staff go figure jumping to Metro). So HP opted to offer w7 instead.