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MS + PC makers introduce Windows 7 offers for consumers
October 21st, 2009
Microsoft and PC makers introduce Windows 7 offers for consumers
Posted by Mary Jo Foley @ 1:16 pm
Microsoft is really turning up the consumer-focused volume on the Windows 7 launch on October 22 — despite the fact that the company makes a lot of money from selling Windows to business users, either via volume-license agreements and/or various other channels.
Why so much attention on retail — where Microsoft admittedly garners the least amount of Windows revenues? Microsoft officials believe if they can win over consumers with Windows 7, these consumers will push their workplaces to move to Windows 7 more quickly. There’s also, undoubtedly, a large helping of Apple envy/fear that’s part of Microsoft’s consumer push.
To kick off the launch activities, Microsoft unveiled on October 21 a number of retail deals for the product that it has forged with some of its PC partners and retail outlets. Microsoft is calling the promotion “7 Days of Windows 7.” Company officials said to expect more Windows 7 deals to be added throughout the coming week and to check back on Windows.com if you’re in the market for new hardware, upgrades, support, etc.)
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