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Windows 7: Microsoft reportedly wants to replace the cookie

10 Oct 2013   #1
Brink

64-bit Windows 10 Pro
 
 
Microsoft reportedly wants to replace the cookie

Quote:
Microsoft may be aiming to replace the famous (or infamous) browser cookie with its own brand of tracking technology.

The company is purportedly developing a technology that would track user activity not only on the Web but on Windows-based mobile devices and even the Xbox console, according to AdAge. Citing "sources close to the company not authorized to speak publicly about Microsoft's plans," AdAge said that the technology is in the early stages with no clear time frame as to when it would appear on all devices.

Microsoft didn't quite confirm the news to AdAge but did hint at its overall goal.

"We agree that going beyond the cookie is important," a Microsoft spokesperson told AdAge. "Our priority will be to find ways to do this that respect the interests of consumers."
Read more at: Microsoft reportedly wants to replace the cookie | Microsoft - CNET News


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10 Oct 2013   #2
Layback Bear

Windows 7 Pro. 64/SP-1
 
 

I still don't know whether Microsoft is try to help the consumer or help themselves.
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10 Oct 2013   #3
ThrashZone

Win-7-Pro64bit 7-H-Prem-64bit
 
 

Quote   Quote: Originally Posted by Layback Bear View Post
I still don't know whether Microsoft is try to help the consumer or help themselves.
Probably a little of both and add another third party called big brother and you'll have the big picture
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11 Oct 2013   #4
Urthboundmisfit

Win 10 Pro x64, Win 7 Pro x64
 
 

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11 Oct 2013   #5
Britton30
Microsoft MVP

Windows 7 Ultimate X64 SP1
 
 

Quote   Quote: Originally Posted by Layback Bear View Post
I still don't know whether Microsoft is try to help the consumer or help themselves.
But it "protects" the interests of the consumer....by spying on us.
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11 Oct 2013   #6
PaulGo

Windows 10 (64 bit)
 
 

I guess the object is if you are on any Microsoft product Microsoft wants to track you. It seem that Microsoft wants to be your "big brother".
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11 Oct 2013   #7
whs
Microsoft MVP

Vista, Windows7, Mint Mate, Zorin, Windows 8
 
 

I wish they would get rid of the tracking cookies. There seems to be no way to eradicate those. I delete a couple of hundred every week but next week they are back.
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11 Oct 2013   #8
alphanumeric

Windows 10 Education 64 bit
 
 

"We agree that going beyond the cookie is important," << Important to who? Advertisers? Microsoft?
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11 Oct 2013   #9
Britton30
Microsoft MVP

Windows 7 Ultimate X64 SP1
 
 

Quote   Quote: Originally Posted by whs View Post
I wish they would get rid of the tracking cookies. There seems to be no way to eradicate those. I delete a couple of hundred every week but next week they are back.
I run CCleaner every time I close a browser to get rid of them. I save a scant few cookies for some site I go to nearly every day, like SF.
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11 Oct 2013   #10
lehnerus2000

W7 Ultimate SP1, LM18 MATE, W10IP VM, W10 Home, #All 64 bit
 
 
Script

Quote   Quote: Originally Posted by Britton30 View Post
Quote   Quote: Originally Posted by Layback Bear View Post
I still don't know whether Microsoft is try to help the consumer or help themselves.
But it "protects" the interests of the consumer....by spying on us.
It is to "protect" you from ... not seeing the ads.

Quote   Quote: Originally Posted by Britton30 View Post
Quote   Quote: Originally Posted by whs View Post
I wish they would get rid of the tracking cookies. There seems to be no way to eradicate those. I delete a couple of hundred every week but next week they are back.
I run CCleaner every time I close a browser to get rid of them. I save a scant few cookies for some site I go to nearly every day, like SF.
I use a script to start Pale Moon (previously Firefox).

It displays a "Profile Choice" menu, which lets me choose which profile to run.
It also allows me to open multiple profiles at the same time.

When I close the browser it runs CCleaner and then it displays the "Profile Choice" menu again.
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 Microsoft reportedly wants to replace the cookie




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