|24 Feb 2014||#1|
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Is there life Microsoft in the automotive space after Ford?
Reports and more reports (Bloomberg, Wall Street Journal) are emerging that claim Microsoft and Ford may be parting ways on the Embedded Automotive front.
Supposedly, Ford has decided to switch partners -- to Blackberry with its QNX real-time operating system platform. Both Bloomberg and The Journal says the reason for the switch, which is said to take effect in 2016, is -- because Microsoft wanted too much to license Microsoft Windows Embedded Automotive technology that's at the heart of Ford Sync. So far, no one from Ford, Microsoft or Blackberry is on the record confirming this. But my sources are saying this is likely true and is likely about the money.
I'm frankly more interested in what, if anything, Microsoft plans to do next on the car front. Is Microsoft backing away from the automotive space, especially if Ford and Microsoft part ways?
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