Microsoft exec admits new reality: Market share no longer 90%, it's 14

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    Microsoft exec admits new reality: Market share no longer 90%, it's 14


    Posted: 14 Jul 2014
    Microsoft exec admits new reality: Market share no longer 90% — it’s 14%

    For many years, Microsoft was viewed as the dominant PC operating system vendor, with more than 90 percent market share on desktops and notebooks.

    But the rise of computing on tablets and smartphones has turned the PC market into one slice of a much larger pie, and Microsoft chief operating officer Kevin Turner this morning told the company’s partners that they have to look at the world differently. Even though Microsoft still has 90 percent of the PC market, he said, the important figure is 14 percent, taking into account the entire world of devices.
    Source

    A Guy
    A Guy's Avatar Posted By: A Guy
    14 Jul 2014



  1. Posts : 548
    Windows 7 Ultimate x64 SP1
       #1

    So what they're saying is that MS is still the undisputed king of PCs, but they don't care and want to join the bandwagon of "mobile and cloud" so they can become Apple/Google and make us wonder why we're running Microsoft Windows in the first place?

    Sometimes I hate where computing is heading, I really do.

    Also, this bit made me chuckle:
    Turner said that means focusing on disruption, differentiation and speed across a variety of devices
    Disruption, aka: Engage in patent wars, buy-out and kill competition, aggressively persue ecosystem lock-in.
    Differentiation, aka: Hi I'm Metro and you will say I am cool!
    Speed, aka: We introduce hardware and have it fail, see Apple reinvent it and succeed, we come back again and fail harder than before.
      My Computer


  2. Posts : 6,458
    x64 (6.3.9600) Win8.1 Pro & soon dual boot x64 (6.1.7601) Win7_SP1 HomePrem
       #2

    Technology changes - MS has to adapt or suffer the fate of the 30 Carriage makers in Flint MI at the turn of the 20th century.
    Microsoft exec admits new reality: Market share no longer 90%, it's 14-horsenbuggy.png
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  3. Posts : 548
    Windows 7 Ultimate x64 SP1
       #3

    Well, unlike the carriages of ye olde days the PC will continue to be relevent for many years to come regardless of what OS ends up driving them; you just can't (among other things) play hard-core gaming, perform professional CAD, or do heavy-duty video editting on a tablet or smartphone.

    MS proved with Windows 8 that they are more than willing to hang their core user base (consumer and business alike) out to dry in order to foolishly persue a market they have no slightest clue about. While I have some hope for Windows 9, the saying goes that history repeats itself and given that Nadella is someone who puts "the cloud" first I am hardly impressed.

    I guess what I'm trying to say is, MS needs to take a step back and look back at its roots and what made it so great. PCs aren't going away, that foolish idea needs to die already. It's foolish of MS that even though they are the undisputed leader of PC operating systems they simply don't care and would rather toy with the idea of becoming the next Apple or Google.
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  4. Posts : 53,363
    Windows 10 Home x64
    Thread Starter
       #4

    King Arthur said:
    Well, unlike the carriages of ye olde days the PC will continue to be relevent for many years to come regardless of what OS ends up driving them; you just can't (among other things) play hard-core gaming, perform professional CAD, or do heavy-duty video editting on a tablet or smartphone.
    While I don't dispute that, and will always have a PC myself, the thing is, the majority of people are using smart phones, and tablets. They don't care about doing those things. We are a subset here on the forums, and not the majority. We all agree with each other, but that majority isn't here, they are out there watching movies on a tiny (to me) phone screen. A Guy
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  5. Posts : 6,458
    x64 (6.3.9600) Win8.1 Pro & soon dual boot x64 (6.1.7601) Win7_SP1 HomePrem
       #5

    King Arthur said:
    Well, unlike the carriages of ye olde days the PC will continue to be relevent for many years to come regardless of what OS ends up driving them; you just can't (among other things) play hard-core gaming, perform professional CAD, or do heavy-duty video editting on a tablet or smartphone.

    MS proved with Windows 8 that they are more than willing to hang their core user base (consumer and business alike) out to dry in order to foolishly persue a market they have no slightest clue about. While I have some hope for Windows 9, the saying goes that history repeats itself and given that Nadella is someone who puts "the cloud" first I am hardly impressed.

    I guess what I'm trying to say is, MS needs to take a step back and look back at its roots and what made it so great. PCs aren't going away, that foolish idea needs to die already. It's foolish of MS that even though they are the undisputed leader of PC operating systems that they simply don't care and would rather toy with the idea of becoming the next Apple or Google.
    Hmmm, I bet that's what the carriage makers thought too

    you just can't
    not yet....

    Win8: No they didn't. Win8 had a bad rollout, but so did Win3, Win95, Win2000, WinXP, and WinVista. People forget change is pain. Win8.1 made improvements to Win8 based on customer feedback, and in relatively short time 8.1 update 1 was released.. XP had 3 SPs, Vista had 2.

    and look back at its roots and what made it so great. PCs aren't going away, that foolish idea needs to die already.

    DOS?

    PCs are going away, when who knows. The trend is accelerating toward miniaturization and embedded processing.
    TV and DVD players are Internet capable or ready
    Printers are wireless
    Tire stems are wireless (pressure sensors)
    Cars have all sorts of chips in them
    Houses are smart and can be controlled remotely *locked, heating/cooling)
    New substrates are making chips smaller cooler and faster
    Organic LEDs can be rolled up
    Laser projection/detection is already available that creates a virtual keyboard

    All of this spells the end of a 30 year industry.
    It is the young who will adopt and adapt to typing in thin air, not this old man. As the article points out, MS only has 14% of the emerging market - they want 90% of that market too

    I think devices like in the movie The Minority Report will be where the trend goes. Microsoft, the great imitator, has to balance it's current base while building stuff for the next user base. It's not easy!

    But..... smartphones - the keys are wayyyyyy to small.

    I don't know if you recall the DOS to Windows transition period. Developers couldn't care less about a GUI, it only slowed them down and made them less productive.

    This will be my last post on this - it was fun going back through all of the memories about Windows changing. OMG, they changed Windows, OMG!

    Bill
    .
    Last edited by Slartybart; 15 Jul 2014 at 07:42.
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  6. Posts : 6,741
    W7 Pro x64 SP1 | W10 Pro IP x64 | W8.1 Pro x64 VM | Linux Mint VM
       #6

    MS only have a 14% share of a rapidly changing market because they missed the bus by a few years and fail to see that one size doesn't fit all. Now if they'd released W8 desktop and W8 Mobile it could well be a completely different story, and I'm pretty sure that when businesses are taken into account alongside home users then the amount of people who don't want cloud computing outweigh the number who do by a long stretch.

    Desktop PCs won't go away, not when it comes to productivity and gaming.
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  7. Posts : 44
    windows 7 & 8
       #7

    I think if Microsoft were part of the music industry, they would be viewed as the vinyl records. tapes and CD kings. The problem is the rest of the modern world are down loading songs directly and storing them on their iPads, tablets, and other devices. Who packs around tapes or CD's in their cars any more?

    To me it seems, Microsoft was geared, more so, for a paper using world, but now, technology is moving people towards that paperless environment. Leaving Microsoft scratching their heads and touché trying to figure out how to cope.

    They are so far behind the question remains can they catch up?
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  8. Posts : 2,047
    Windows 7 Home Premium 64-BIT
       #8

    Slartybart said:
    King Arthur said:
    Well, unlike the carriages of ye olde days the PC will continue to be relevent for many years to come regardless of what OS ends up driving them; you just can't (among other things) play hard-core gaming, perform professional CAD, or do heavy-duty video editting on a tablet or smartphone.

    MS proved with Windows 8 that they are more than willing to hang their core user base (consumer and business alike) out to dry in order to foolishly persue a market they have no slightest clue about. While I have some hope for Windows 9, the saying goes that history repeats itself and given that Nadella is someone who puts "the cloud" first I am hardly impressed.

    I guess what I'm trying to say is, MS needs to take a step back and look back at its roots and what made it so great. PCs aren't going away, that foolish idea needs to die already. It's foolish of MS that even though they are the undisputed leader of PC operating systems that they simply don't care and would rather toy with the idea of becoming the next Apple or Google.
    Hmmm, I bet that's what the carriage makers thought too

    you just can't
    not yet....

    Win8: No they didn't. Win8 had a bad rollout, but so did Win3, Win95, Win2000, WinXP, and WinVista. People forget change is pain. Win8.1 made improvements to Win8 based on customer feedback, and in relatively short time 8.1 update 1 was released.. XP had 3 SPs, Vista had 2.

    and look back at its roots and what made it so great. PCs aren't going away, that foolish idea needs to die already.

    DOS?

    PCs are going away, when who knows. The trend is accelerating toward miniaturization and embedded processing.
    TV and DVD players are Internet capable or ready
    Printers are wireless
    Tire stems are wireless (pressure sensors)
    Cars have all sorts of chips in them
    Houses are smart and can be controlled remotely *locked, heating/cooling)
    New substrates are making chips smaller cooler and faster
    Organic LEDs can be rolled up
    Laser projection/detection is already available that creates a virtual keyboard

    All of this spells the end of a 30 year industry.
    It is the young who will adopt and adapt to typing in thin air, not this old man. As the article points out, MS only has 14% of the emerging market - they want 90% of that market too

    I think devices like in the movie The Minority Report will be where the trend goes. Microsoft, the great imitator, has to balance it's current base while building stuff for the next user base. It's not easy!

    But..... smartphones - the keys are wayyyyyy to small.

    I don't know if you recall the DOS to Windows transition period. Developers couldn't care less about a GUI, it only slowed them down and made them less productive.

    This will be my last post on this - it was fun going back through all of the memories about Windows changing. OMG, they changed Windows, OMG!

    Bill
    .
    Ughh. I won't bother playing games with touch screen, it's horrible.
      My Computer


  9. Posts : 173
    Win7 64
       #9

    M$ missed the boat totally..

    W8 should have been dual gui's, at least being simple to switch between the two.
    Desktops for business would proceed as usual, tablet users could get accustomed to the new Metro concept.

    Just think, a program that someone uses for business could be usable in both worlds, inside for stats and processing, outside for order taking/presentation.

    And what even better for M$ is that they would have a massive pr-existing user base to work with, and promote a compatible phone/tablet interface, and data transfer to boot.
      My Computer


 
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