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Windows 7: Microsoft sells Windows 7 desktop to advertisers


15 Nov 2009   #1

Windows 7 Ultimate x64, XP Mode, W8.1 Preview VM - 7 Pro x64 second remote tower
 
 
Microsoft sells Windows 7 desktop to advertisers

Quote:
Microsoft sells Windows 7 desktop to advertisers

Pilot program with Ferrari, Pepsi, Porsche and others helps squeeze every dollar out of OS, says analyst

By Gregg Keizer
November 13, 2009 12:25 PM ET

Computerworld - Microsoft today announced that it would sell Windows 7 desktop real estate to advertisers and launched a pilot program that includes Coke, Infiniti and Porsche.

Using Windows 7 themes -- collections of backgrounds, borders and audio elements -- advertisers will be able to brand the desktop, Microsoft said.

Microsoft pitched the pilot as a way for international advertisers to connect to consumers. "The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about," said Darren Huston, corporate vice president of the company's consumer and online group, in a statement Friday. "These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways."

The desktop space selling is a first for Microsoft, although in the past it has let companies customize the Internet Explorer (IE) browser.
More at: Microsoft sells Windows 7 desktop to advertisers


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15 Nov 2009   #2

Windows 7 ultimate 64 bit / XP Home sp3
 
 

You always find the best articals!! Fabe
My System SpecsSystem Spec
15 Nov 2009   #3

 
 

nice article good find.
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15 Nov 2009   #4

Windows 7 Ultimate x64, XP Mode, W8.1 Preview VM - 7 Pro x64 second remote tower
 
 

Unfortunately this one falls into a totally new catagory for 7. "Custom Commercializations"

You go out to a buy a new 7 machine and end up with a billboard sign for a desktop!
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15 Nov 2009   #5
Microsoft MVP

Windows 7 Ultimate 32bit SP1
 
 

Some advertisements are 'themes' .... Coca-Cola for one
Personalization Gallery - Windows themes, backgrounds and gadgets - Microsoft Windows
My System SpecsSystem Spec
15 Nov 2009   #6

Windows 8.1 x64 x3 + Windows 10 Preview
 
 

Thanks for finding that Jacee - saves me looking - I noticed the commercial aspect to some of the new themes when I check the personalisation site the other day
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Reply

 Microsoft sells Windows 7 desktop to advertisers




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