Windows 7 Forums

Welcome to Windows 7 Forums. Our forum is dedicated to helping you find support and solutions for any problems regarding your Windows 7 PC be it Dell, HP, Acer, Asus or a custom build. We also provide an extensive Windows 7 tutorial section that covers a wide range of tips and tricks.


Windows 7: Microsoft sells Windows 7 desktop to advertisers

15 Nov 2009   #1
Night Hawk

W7 Ultimate x64/W10 Pro x64 dual boot main build-remote pc W10 Pro x64 Insider Preview/W7 Pro x64
 
 
Microsoft sells Windows 7 desktop to advertisers

Quote:
Microsoft sells Windows 7 desktop to advertisers

Pilot program with Ferrari, Pepsi, Porsche and others helps squeeze every dollar out of OS, says analyst

By Gregg Keizer
November 13, 2009 12:25 PM ET

Computerworld - Microsoft today announced that it would sell Windows 7 desktop real estate to advertisers and launched a pilot program that includes Coke, Infiniti and Porsche.

Using Windows 7 themes -- collections of backgrounds, borders and audio elements -- advertisers will be able to brand the desktop, Microsoft said.

Microsoft pitched the pilot as a way for international advertisers to connect to consumers. "The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about," said Darren Huston, corporate vice president of the company's consumer and online group, in a statement Friday. "These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways."

The desktop space selling is a first for Microsoft, although in the past it has let companies customize the Internet Explorer (IE) browser.
More at: Microsoft sells Windows 7 desktop to advertisers


My System SpecsSystem Spec
.
15 Nov 2009   #2
thefabe

Windows 7 ultimate 64 bit / XP Home sp3
 
 

You always find the best articals!! Fabe
My System SpecsSystem Spec
15 Nov 2009   #3
AussieGuy92

 
 

nice article good find.
My System SpecsSystem Spec
.

15 Nov 2009   #4
Night Hawk

W7 Ultimate x64/W10 Pro x64 dual boot main build-remote pc W10 Pro x64 Insider Preview/W7 Pro x64
 
 

Unfortunately this one falls into a totally new catagory for 7. "Custom Commercializations"

You go out to a buy a new 7 machine and end up with a billboard sign for a desktop!
My System SpecsSystem Spec
15 Nov 2009   #5
Jacee
Microsoft MVP

Windows 7 Ultimate 32bit SP1
 
 

Some advertisements are 'themes' .... Coca-Cola for one
Personalization Gallery - Windows themes, backgrounds and gadgets - Microsoft Windows
My System SpecsSystem Spec
15 Nov 2009   #6
Barman58

Windows 10 Pro x64 x2 Windows 10 Enterprise x64, Ubuntu
 
 

Thanks for finding that Jacee - saves me looking - I noticed the commercial aspect to some of the new themes when I check the personalisation site the other day
My System SpecsSystem Spec
Reply

 Microsoft sells Windows 7 desktop to advertisers




Thread Tools




Similar help and support threads
Thread Forum
Windows 7 Sells 150 Million Licenses
Read more at Windows 7 hits 150 million licenses: that's seven copies a second -- Engadget
News
Xbox 360 Out Sells Wii
Down again overall, with upticks in Xbox 360 and PS3 sales and BioShock 2 ruling the software roost, that's February's US video game narrative in a nutshell courtesy NPD Group's retail industry figures. Overall video game industry sales slumped 15 percent, falling from $1.48 billion to $1.26...
Gaming
Ballmer: Windows 7 sells twice as fast as past ....
It seems I called that one right when saying 7 would fly off of shelves once out! More at: Ballmer: Windows 7 sells twice as fast as past operating systems
News


Our Sites

Site Links

About Us

Find Us

Windows 7 Forums is an independent web site and has not been authorized, sponsored, or otherwise approved by Microsoft Corporation. "Windows 7" and related materials are trademarks of Microsoft Corp.

Designer Media Ltd

All times are GMT -5. The time now is 01:04.

Twitter Facebook Google+



Windows 7 Forums

Seven Forums Android App Seven Forums IOS App