If they could actually provide a search engine that performs the way that their promos allude to...providing a return that pinpoints what a person is searching for, rather than an unending list of items found by searching each individual word in a search, in which the majority have nothing to do with the query, then they might have a chance of converting Google users. Using quotes to contain the search phrase too often ends up with no returns at all.
The best feature of Google is their cached pages, in which the search words are highlighted to make it easy to locate them within an otherwise twisting mazes of words on some pages. I just wish that they would limit their searches to actual page content, and not include words on links on the page that have nothing to do with the page itself.
Another feature that I think would be good, but don't expect to see anytime soon, is the ability to use speech recognition to enter search words. The whole point of any search engine is to make life easier, not just cram links in front of us to promote favored suppliers.
EDIT: BTW, a slight improvement on Google is Scroogle.