I've never understood why companies have this underlying need to be #1 in everything. I mean as an end user of a Microsoft based operating system, do I really care if Microsoft is the number 1 search provider? I'm perfectly content with running my windows based operating system, using my firefox browser, using google to search the web, with my logitech keyboard. I don't feel slighted in the least if each and every one of these components doesn't have the MS logo on it.
I would rather that Microsoft focus on what they do best and leave some of these outside things to other people. However, corporate greed and survival of the fittest often don't support this thinking.