With its most recent expansion into the online lifestyle world, Microsoft aims to grow its portfolio of content dedicated to the adult female audience. Glo was initially announced in December 2009, but, at that time, the software giant only revealed that it planned to deliver a new web destination for women by mid-2010. Built in collaboration with Hachette Filipacchi Media U.S. (HFM U.S.) and BermanBraun, Glo (also via MSN) went live on April 6th, 2010.

This is, of course, not the first time that MSN and BermanBraun have joined forces. “We’re excited to build on our successful partnership with BermanBraun, adding the category branding expertise and panache of HFM U.S. to deliver a compelling new lifestyle experience on MSN,” Scott Moore, regional partner executive producer, MSN, said.

Source -
MSN Glo, a New Lifestyle Destination for Women - In collaboration with HFM U.S. and BermanBraun - Softpedia

Posted By: JMH
08 Apr 2010