Bing Offers More Clicks and Conversions for Smaller Costs. Bing
topped Google in terms of value delivered to small business customers advertising through Microsoft’s search/decision engine in the first quarter of 2010, according to a Software as a Service (SaaS) company dealing with local online advertising. WebVisible
offered an insight into the share of search spending among its small business customers in the State of Small Business Online Advertising Q1 2010 report released earlier this week. In the multifaceted search engine measuring contest, query volume is only a single aspect by which Bing, Google and Yahoo are compared, with the share of spending on search engine advertising offering a perspective over how successfully monetized Internet search services are.