Why no hype about Windows 7? Many reasons.
What makes Windows 7 so unique among operating systems? All the media focuses on are screen shots, and how it compares to Vista...and then they ask "is it just another Vista?" The media has not offered much to the public regarding Win 7 either because Microsoft has not fed them anything worth writing about, or maybe there just isn't anything worth writing about.
Look at the competition by the Bay...they are ahead of schedule and they are releasing something truly unique, powerful, and a truly beautiful OS for those who like power computing. They get billions in free advertising just because their products generate press. When Vista generated press in the early days, it was all negative. Below are three articles from various media, but I have read the same all over the net and many on PC sites. CNET Wired Insider
Then we have the consumer, of which I am one. I have been a loyal MS user since 1983, and not once have I ever pirated any MS software. I have always purchased with great excitement the latest releases. I was the first on the block to get Word 2007 and just went goo-goo over it. All was fine until Vista was released. Don't get me wrong, I love the interface. But, I do feel that I was had when I purchased it.
When I bought my new box last year, I was trying to decide between 32-bit or 64-bit. I had read that with the purchase of Vista came with both versions. The vendor did not tell me, nor was it ever stated on the site that I was purchasing an OEM...I was not even aware of what OEM was a year ago. I was convinced by the vendor to go with 32-bit since there were few drivers
available for the 64-bit, and I assumed I could migrate to 32-bit latter. So I went with 32-bit. (For fun, go to a major computer vendors site and try to find out about OEM or if you are even purchasing such.)
Now I want 64-bit. But, guess what? I have to buy it. I cannot even sell my Win XP Pro since it is OEM, to finance the purchase of the 64-bit OS. So, I am stuck with an OS that I do not want. I want my 64-bit!
The problems for the consumer were/are many. Microsoft offers far too many versions. They should offer Business and Ultimate, and they should only offer 64-bit. Furthermore, they should release software only when it is ready to be released. The Vista release was a marketing disaster/fiasco. Then there is the pricing...MS has far too many price points. There should only be two prices for the two versions...excluding bulk and educational, etc. Granted the other guys sell hardware also, but you can get a new OS for $129 and a five pack for $159. Best yet, you get 64-bit and don't have to make choices. You only have one choice over there.
Then there are the ads. How can you expect to generate hype with ads like "I am a PC" or "Mojave?" Come one folks, the ads embarrassed me. Almost makes me ashamed to admit that I use Vista and love it. Let the product sell itself. You have a loyal following, so loyal that you do not have to stoop to trash advertising. Use the money to cut the prices...what was Seinfeld paid?...or put it back into R&D.
Also, cut the OEM. Give the consumer full rights to what he buys. Charge him in full, but at least let him do with it what he wants once he buys it.
Want to generate hype? Get rid of the OEM, and offer Business and Ultimate only in 64-bit versions and you will generate hype, and free advertising to boot. You have to do something new. Offer the Windows users something they have never experienced before...that is how you get press/hype.
The Vista fiasco set MS back more than they think I believe. No longer do we look forward to the increased speed and efficiency since we saw what the promise brought with the release of Vista. MS should change their strategy this time, and then get back to the speed/efficiency sell with the next major release...then we will be more willing to buy into it.