Asus Aura Sync (or Creator) doesn't work

Not sure if this is the right sub-forum but I've found 1 similar thread here. So since couple days tried installing the software. So far i can only install Aura Core which only lets me increasing the keyboard backlit from vanilla 70% to 100%. Other than that - everything else is pretty much locked. I can't change the color/animation whatsoever.

So I installed Aura Sync/Creator (Lighting Control). And it says "AuraService is currently unavailable. Please close Aura and check if AuraService is installed and started properly. It is installed properly. I don't know how to start it though. It's rather 1 of those processes that are supposed to start automatically. And when I remove it then Aura says: AuraService doesn't exist. Clearly the software is messing with me.

Deleted junk from Program Files x86 and Regedit manually. Twas supposed to help but nope, not in my case.

I've uninstalled it couple times, then used Aura Cleaner tool. There was only an empty cmd window appearing for a nanosecond and then as the instruction said - removed Aura software and reinstalled it. I still get the same error. I Run as Administrator as the manual says.

Also tried installing Aura Service manually first and then Aura since it seems like Aura itself installs AS automatically.

There are some guides (Win10 in general ofc) suggesting disabling Quick Launch. No idea how to do that aside from taskbar thing which frankly isn't the case (as my logic says).

I even installed Aura Service -> Rebooted -> Installed Aura -> Rebooted = Guess what... Nothing. Asus software sucks indeed. Shame I found out so late about that. Should've known better. I'd rather get MSI instead. On the other hand some ppl say All RGB software sucks, not just Asus.