Any discussion of online privacy today can quickly become polarized and shed more heat than light. It is clear that privacy remains a key topic and also clear the discussion centers on finding the right balance of investments by both companies and the advertising industry that will provide meaningful choice, control and protection for the consumer’s information and that contribute to growing consumer trust and which supports the content to which people have grown accustomed. Privacy by Design is but one investment area receiving a lot of dialogue. Today we announced functionality we intend to provide in IE9
that both advances and demonstrates Privacy by Design and provides consumers with more choices to control information about their online activities. However, the industry together can also continue to contribute additional investments that will help grow trust. Recent Actions
Last week in Paris, Jean-Philippe Courtois, President of Microsoft International, described Microsoft’s commitment to “Privacy by Design” at the IAPP Europe Data Protection Congress
. Privacy by Design means different things to different people, and Jean-Philippe’s remarks
provide a review of our company’s approach.
Neelie Kroes, European Commission Vice-President for the Digital Agenda, when speaking at Les Assises du Numérique conference
, on Nov. 25, said: “The Commission believes that we need further research to enhance the security features of these technologies. And indeed we are funding such research at the European level – which looks at "privacy-by-design" and "privacy-enhancing technologies."