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Windows 7: Adware: A new approach

06 Apr 2014   #1
A Guy

Microsoft Community Contributor Award Recipient

Windows 7 Home Premium x64 SP1
 
 
Adware: A new approach

Quote:
Here at the Microsoft Malware Protection Center (MMPC) we understand advertising is part of the modern computing experience. However, we want to give our customers choice and control regarding what happens with their computers. To that end we have recently undergone some changes to both the criteria we use to classify a program as adware and how we remediate it when we find it. This blog will help explain the new criteria and how it affects some programs.

Our updated objective criteria also explains how advertising software can provide users with choice and control. Programs that do not follow these rules will be detected as adware and immediately removed from the user’s machine:

Programs that promote a product or service outside of their own program can interfere with your computing experience. You should have clear choice and control when installing programs that open advertisements.

The advertisements that are opened by these programs must:

Include an obvious way to close the ad.

Include the name of the program that created the ad.

The program that creates these advertisements must:

Provide a standard uninstall method for the program using the same name as shown in the ads it produces.

It is important that both developers and our customers understand this criteria. I will look at each of the points individually. But first, let’s look at which programs can qualify as adware.
Source

A Guy


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06 Apr 2014   #2
AndyHK

Windows 7 Home prem x64
 
 

I think they are decent standards.. however given that Microsoft are more or less advising people to use a third party anti-malware solution.. does it matter ?

I would pay extra for an internet with NO adverts !!
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06 Apr 2014   #3
Layback Bear

Windows 7 Pro. 64/SP-1
 
 

Great news. Thanks A Guy for posting it.
Thank you Microsoft for taking such action.
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06 Apr 2014   #4
King Arthur

Windows 7 Ultimate x64 SP1
 
 

Quote   Quote: Originally Posted by AndyHK View Post
I think they are decent standards.. however given that Microsoft are more or less advising people to use a third party anti-malware solution.. does it matter ?
I am unaware of where Microsoft is encouraging users to use something other than Microsoft Security Essentials (7 and prior) or Windows Defender (8 and up).
My System SpecsSystem Spec
06 Apr 2014   #5
UsernameIssues

W7 Pro SP1 64bit
 
 

Quote   Quote: Originally Posted by King Arthur View Post
Quote   Quote: Originally Posted by AndyHK View Post
I think they are decent standards.. however given that Microsoft are more or less advising people to use a third party anti-malware solution.. does it matter ?
I am unaware of where Microsoft is encouraging users to use something other than Microsoft Security Essentials (7 and prior) or Windows Defender (8 and up).
See this link:
Microsoft Malware Protection Center - Security Products

Edit: King Arthur only listed two apps. This post/link was meant to expand that list. I think that all of the MS apps listed in that link can now be used to remove adware. This post was not meant to support AndyHK's claim that MS encourages user to use 3rd party solutions. My bad.
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06 Apr 2014   #6
Layback Bear

Windows 7 Pro. 64/SP-1
 
 

I don't believe any of those are 3rd party programs.
All those are programs from Microsoft to suite various customers with various needs.
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06 Apr 2014   #7
Jonguy30

Windows 7 x64 Home Premium SP1
 
 

This is great news. Hopefully we will begin to see less intrusive ads in software..
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06 Apr 2014   #8
Lady Fitzgerald

Win 7 Ultimate 64 bit
 
 

Quote   Quote: Originally Posted by Jonguy30 View Post
This is great news. Hopefully we will begin to see less intrusive ads in software..
I'll believe it when I see it!
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06 Apr 2014   #9
A Guy

Microsoft Community Contributor Award Recipient

Windows 7 Home Premium x64 SP1
 
 

Quote   Quote: Originally Posted by King Arthur View Post
Quote   Quote: Originally Posted by AndyHK View Post
I think they are decent standards.. however given that Microsoft are more or less advising people to use a third party anti-malware solution.. does it matter ?
I am unaware of where Microsoft is encouraging users to use something other than Microsoft Security Essentials (7 and prior) or Windows Defender (8 and up).
Quote:
Now, Microsoft has said it sees Security Essentials as merely the first layer of protection, advising customers to use additional, third-party antivirus - although the company stressed that wasn't because the product wasn't good enough to stand on its own.
Source

A Guy
My System SpecsSystem Spec
06 Apr 2014   #10
derekimo

Microsoft Community Contributor Award Recipient

 
 

Quote   Quote: Originally Posted by A Guy View Post
Quote   Quote: Originally Posted by King Arthur View Post
Quote   Quote: Originally Posted by AndyHK View Post
I think they are decent standards.. however given that Microsoft are more or less advising people to use a third party anti-malware solution.. does it matter ?
I am unaware of where Microsoft is encouraging users to use something other than Microsoft Security Essentials (7 and prior) or Windows Defender (8 and up).
Quote:
Now, Microsoft has said it sees Security Essentials as merely the first layer of protection, advising customers to use additional, third-party antivirus - although the company stressed that wasn't because the product wasn't good enough to stand on its own.
Source

A Guy
That is that same unconfirmed article that has been removed before.
My System SpecsSystem Spec
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 Adware: A new approach




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