While you may be able to copy some things from the windows.old folder to the proper locations inyour new windows install, for things like Microsoft Works, that definately won't "install" them
It's too late now, but for future reference. What you needed to do was to use the "Programs and settings transfer wizard" on your olf 32 bit windows to save your programs, user account and settings. Then after installing the 64 bit version use the transfer wizard to put them back.
But for now, since those programs don't actually come with windows at all (any version), I'm assuming they were installed by the manufacturer before you got your computer. If there is a computer rescue disk you may be able to restore the old configuration then use the settings and transfer wizard (kind of a long road to take) or maybe there is a disk with the software on it that came with the computer? Or maybe some of it is available on the manufacturers website?
Another shot in the dark: Maybe you can find the registration number for your old microsoft works on a sicker stuck tothe back or bottom or inside of your computer? Sometimes that can be used to install upgrade software even if it isn't actually installed...