Thanks. I took a look at IExpress but I could not find a way to tell it to use a folder and everything in the folder + subfolders keeping the file structure.
I did find this: CreateInstaller Free Edition and it seems pretty good. CreateInstall: Freeware installer CreateInstall FREE
It lets you use custom icons & pictures for your installer, you can tell it to use whole folders and keep the structure, custom dialogs (text) add registry entries or important runtime files like visual basic, netframework or PhysX, custom shortcuts and an uninstaller. - Pretty much everything you can do with WinRar but this app is super easy to use.. so easy, a caveman can do it. ( or cavewoman, ie. my wife) I haven't trued 7-zip's sfx but I'll give that a shot too cus it may have features I need this one doesnt.