It may be a good idea to use a site that categorizes "freeware" that has stuff embedded in the installer as "ad supported." One site is Softpedia.com. In the product description if it says "ad supported" it explains exactly why. If you do use Softpedia it's also a good idea to check for the home page of the product. There are so many thousands of listings that now and again the product home page will have a newer release.
Another good site is SourceForge.net The projects are set up so that you can directly download the files. Also it's possible to send feedback to the author in most cases by using the forums built in.
I never had any kind of advertising or embedded stuff in my applications. Might be why I lost money on the entire operation.
But it was a hobby to share my software. I hope I can get a site going again in the near future. Before I can do anything I need computer(s) though. Pencil and paper programming don't cut it.