Windows 7: Installing programs on 64bit win7

I installed Windows 7 64bit but i'm noticing everytime I install any software including software that uses 64bit it's installing under the x86 folder... why the heck is this? like my adobe suite went there.. and when i open my process manager they all say *32 by them.. how can i move them to reach their full potential as a 64 bit program?

Welcome

Adobe flash does not have 64 bit yet.

http://kb2.adobe.com/cps/000/6b3af6c9.html

There are two Program Files folders, meant to keep true x64 apps separate from ones that aren't (and are just compatible with an x64 OS). Your system is working perfectly normal, and in the future, when you go to install new apps, let them go to the Program Files folder they default to.

There are only 3 Adobe 64bit apps, Premiere Pro, After Effects, and Photoshop (which has both 32 and 64bit) the rest of the suite is 32bit only.
Adobe Media Encoder CS5 is in the Program Files Folder as well, so it may be 64bit too.

Welcome to Windows 7 Support Forums,
Kade, in order for Windows 7 in the 64 bit version its necessary for it to have backward compatability. When the RC version was released for testingabout 2 years ago, 64 bit machines were just starting to rollout of production. Since almost 99% of the existing software at that time was x86 based Windows needed to be able to run x86 software on a 64 bit paltform with a 64 bit OS, Hardware/software is starting to rollout of production in X64 but its still not in the majority, look at your Flash player, we still can't get a 64 bit flash player to operate in an ie64 bit environment.

2003 was when 64bit CPU's were rolled out for Desktop use by AMD, 2005 is when Windows XP 64bit came out.

There isn't a 64bit Flash player available from Adobe yet, which is why you can't get it to work in a 64bit browser.

As I can painfully testify, I truly was happy with XP 64 Pro, support was virtually NIL. I still have my disk

first of off.. WOW this board is very supportive.. thanks to all of you.. the primary program I use is adobe photoshop and it's listed as 32bit.. even though it's 64bit.. why is that?

Kade, while I'm not familiar w/adobe I can tell you that Itunes does pretty much the same, it comes in a 64 bit version but installs as a 32 bit program and resides in the 32 bit program folder.

You are confusing the terms "64 bit compatible" with a true 64 bit application. Just because a program was developed and designed to run on an x64 OS, doesn't mean the actual executable it coded as an x64 app. What you are seeing is perfectly normal.