The way music is distributed has changed a lot since the whole digital download process started. People can go on itunes and download singles and albums. But what if people don't want to download the whole album? They can just download a single track or a few tracks. People may not need to record whole albums. They can go ahead and release a song online, legally for purchase, make a video and promote it like that. They don't need a label, but will need producers anyways and directors. They can cut out the middle man. I think it may be the way of the future.