After reinstalling Windows today, I noticed this clicking sound coming from one of my HDDs. The clicking coinciding with a re-installation.... Must have been the power plan. I've now set my HDDs to never go to sleep.
It had me checking out SMART data and everything already, thinking it was a click of death at first. so I googled around for firmware updates, stumbling upon this topic by coincidence. I really can't remember I've also set my HDDs to never go to sleep last time I installed Windows. So thanks for reminding me, Brink!
From a power saving perspective, the default 20 minutes make sense. But it adds extra wear on the drive, if it needs to shutdown and bootup more.