Fearing the
genericizing and potential loss of its
trademark, Google has discouraged use of the word as a verb, particularly when used as a synonym for general web searching. On February 23, 2003,
[7] the company sent a
cease and desist letter to
Paul McFedries, creator of
Word Spy, a website that tracks
neologisms.
[8] In an article in the
Washington Post, Frank Ahrens discussed the letter he received from a Google lawyer that demonstrated "appropriate" and "inappropriate" ways to use the verb "google".
[9] It was reported that, in response to this concern,
lexicographers for the
Merriam-Webster Collegiate Dictionary lowercased the actual entry for the word,
google, while maintaining the capitalization of the search engine in their definition, "to use the
Google search engine to seek online information" (a concern which did not deter the Oxford editors from preserving the history of both "cases").
[10] On October 25, 2006, Google sent a plea to the public requesting that "you should please only use 'Google' when you’re actually referring to Google Inc. and our services."
[11]