Not competing with Intel was a defensive statement by AMD. There is big money in the server market, but they are not going to just 'give' Intel the desktop and the mobile market. In my opinion, Intel already thinks, and to some extent does have the desktop market. They don't believe AMD can compete with them there. A lot of articles have said Ivy Bridge could, according to Intel, have been made to run at 5GHz stock. But, that is not where Intel is going. Sandy, Ivy and Haswell is focusing on lower power and better graphics. That just screams mobile market to me. I don't know what Intel is doing with Xeon, but it is typical Intel type thinking to say we have the desktop market sewed up, so now we are going after AMD in the mobile market and the server market. They want to put AMD out of business so they can have it all. A great indication of that is the talk by Intel that soon there will be no chip sockets, it will be a motherboard with the chip soldered in. There will be no more changing CPUs. They are going for the motherboard market too.
If they succeed in this effort, not only will AMD be in big trouble, but we will too. Not only does competition bring down prices, but it also spurs innovation and technology. Why did they not make Ivy or Haswell a 5GHz stock chip? They don't have to. They already own the desktop market, as far as they are concerned. If AMD was really pushing them in that market they would have. They will try anything to sew up the market. They really are the 8000 pound Gorilla, but they want to be the 800,000 pound Gorilla. Heck, there was even a rumor discussed here that they wanted to buy Nvidia.