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Windows 7: Creator of the GIF says it is pronounced "Jif"

View Poll Results: GIF - Do you pronuounce with G or J
G 29 74.36%
J 10 25.64%
Voters: 39. You may not vote on this poll

22 May 2013   #1

Creator of the GIF says it is pronounced "Jif"

Creator of the GIF says it is pronounced "Jif" - Telegraph

Ok so the guy that invented it says it's jif but I still think he's wrong - It's short for "Graphic's Interchangeable Format" we dont say Japhics so even though he may of invented it he's been pronouncing it wrong all these years!!!
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22 May 2013   #2
Lady Fitzgerald

Win 7 Ultimate 64 bit

He invented it so he can call it whatever he wants.
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22 May 2013   #3


Yes but he's still wrong.
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22 May 2013   #4

Microsoft Community Contributor Award Recipient

Vista x64 / 7 X64

He invented it so he can call it whatever he wants.
Sure, he can pronounce it Jif if he likes.

Most others will keep saying Gif.

Creator of the GIF says it is pronounced "Jif"-jif_cleaner.jpg

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22 May 2013   #5
Mr Smiley


The creators of the format pronounced GIF with a soft "G" /ˈɪf/ as in "gin". An alternative pronunciation uses a hard "G" /ˈɡɪf/ as in "graphics", reflecting the expanded acronym. Both pronunciations are erroneously given as correct by the Oxford English Dictionary[5] and the American Heritage Dictionary.[6]
According to Steve Wilhite, the creator of the GIF format, the pronunciation deliberately echoes the American peanut butter brand, Jif, and the employees of CompuServe would often say "Choosy developers choose GIF", spoofing this brand's television commercials.[7] This pronunciation was also identified by CompuServe in their documentation of a graphics display program called CompuShow.[7]
At the 2013 Webby Awards, where Wilhite accepted a lifetime achievement award, he reportedly said he was bothered by the ongoing controversy surrounding the pronunciation of the acronym and explained, "The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”[8]
However, a majority of technology enthusiasts[9], users, and the White House[10] insist on using the, incorrect, hard "G" pronunciation.
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22 May 2013   #6

Windows 10x64 Build 1709

...... a GIF by any other name would dance as sweet .......... (Sorry Will) Hard "G" for me too.
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22 May 2013   #7
Joan Archer

Windows 10 64bit/Windows 10 64bit/Windows 10 64bit

I know what it stands for but I still pronounce it Jif, it's what it sounds like when you say the letter 'g'
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22 May 2013   #8

Windows 10 Pro X64

G for me.
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22 May 2013   #9

Microsoft Community Contributor Award Recipient

Win 10 Pro x64

Quote   Quote: Originally Posted by Mr Smiley View Post
The creators of the format pronounced GIF with a soft "G" /ˈɪf/ as in "gin".

Gin: Gin - Wikipedia, the free encyclopedia

The name gin is derived from either the French genièvre or the Dutch jenever, which both mean "juniper".

I can see why Gin is pronounced with soft G, being derived from the word Juniper.

GIF is a hard G for me, just like Graphics.

My name is Derek but I pronounce it "Ned"
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22 May 2013   #10

Win 7 Pro x64, Win 10 Pro x64, Linux Light x86

I always thought it was (G) GIF
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