New
#31
I'd be happier with that myself. But unfortunately due the way the sell advertising space, prime slots vs non-prime, demographic based, show popularity all with different costs etc; I don't see that ever changing.
Tbh, for shows and movies I really want to watch ad free - I Do. I've never had pay TV simply because there are just as many ads, if not more than free to air TV. And there was a period of around 6 mths a few years ago when I actually removed the antenna and enjoyed a true ad free period - yet the TV always come back and so too do ads.