New
#11
Like Nigel, I dislike Apple's marketing, too. But it's effective, even making competitors nervous.
Just today the media in my native Finland, home of Nokia, is writing about an Apple iPhone keynote video where Apple's Scott Forstall "accidentally" uses Nokia's old slogan in he's speech, saying "It's all about connecting people". (An example of those articles, surfaced today in Finland here. In Finnish )