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If the update has checked the your system and found it not compatible with the Windows 10 update then it will not show.
I had the same problem here in Win 7 x64, and this solved it for me first time I used it. Go halfway down the linked page below, and download the .zip file. Unzip it and run the batch file. I opened an Administrator command prompt and then ran the batch file from there, choosing option #1, that did the trick for me, now the icon is there, I reserved Win 10, and all is well.
How to remove (or acquire) the Windows 10 free copy icon | InfoWorld
WalterW. It's probably best to wait until Windows 10 actually gets released which will be on the 29th July 15. After that you should be able to find out if your pc is capable of running Windows 10.
I you have a spare drive, you can try the Windows 10 preview right now.
The preview has been out for like 6 months.
Download Windows 10 Insider Preview ISO - Microsoft Windows
If you`ve seen Windows 8, it looks something like that. Windows 10 is no big deal.
Windows 7 is the Best