Win 10 (from 7 Ultimate) upgrade wants to wipe all settings

When upgrading I get"windows version is on a not supported folder" and all other settings greyed out but clean install.
My C drive is on a SSD.

Using MediaCreation tool

Post a screenshot of Disk Management as described here Disk Management - Post a Screen Capture Image

Do you have a clone of SSD? Perhaps old HDD still attached. Any dual booting?
Attach. Screenshot of C too, maybe we can spot something.

Old drive attached bit no operating system on it.

The active bit on D may be causing the issue. Try removing Disk0 and booting with only SSD. If you can boot without any issues, try upgrading again without old drive attached.

Later reattach the old drive and remove the active bit from partition D (old drive) as described in Partition - Mark as Inactive. You can also remove the System Reserved partition from old drive when all is done.

Thanks a lot.

booting ok.but same problem again

Post a screenshot of C please. Did you download a wrong bit version of the installer perhaps?

What bit is your Windows and the installer you downloaded?

Both 32

I have no idea what is going on for you, a Google search for the error only point back to this thread.

Maybe an app is causing conflict? Try a clean startup - Troubleshoot Application Conflicts by Performing a Clean Startup

I have also tried ISO DVD...I noticed that it wnt's to upgrade to 8.1...nothing mentioned about Win 10