Windows 7 "Login Items" equivalent?

In OS X you can set up a list of login items that will be launched when a user logs in. These can be applications, documents, or folders (that will just open a window of the folder view). I am trying to do the same for a folder in Windows 7. I have a folder that I would like to have accessed and opened by the system whenever a user logs in (it can be just for one user, but preferably for all users on the system).

I'd like to have some way of just specifying the path and having the system manage the rest.

Thanks.

You can also use the Task Scheduler in the control panel to schedule a task to open explorer to a folder on user login like this "Explorer.exe c:\User" (or whatever folder you want opened)