Brand New i3 Processor Going 100 degrees>

Hey guys, I was wondering if anyone would be able to help me, earlier this week I built a PC and everything is working fine with the exception that from boot my processor is around 90 degrees Celsius hot, and after running for around 20 minutes it reaches 100 degrees Celsius or above, I'm using the fan supplied by Intel that came with the processor and have a fan built in to my relatively cheap PC case (so it's probably not very effective)

Would you guys happen to know any solutions to reduce the heat of my processor?

(btw my specs are; Intel Core i3 550 @3.2 GHz
Sapphire ATI Radeon 5770 HD
4GB DDR3 RAM)

Edit: I took a picture of the inside of my PC in case it helps;

Welcome to Seven Forums, Where are you viewing the temps from?

turkitch welcome to SF,
I would remove the stock thermal compound as it's not intended to be used twice, you get just one shot at a good mount (this happens often in life) and then you should remove and re-install a good thermal paste. Please research the techniques for this here or online. I've have found that the pea size drop is too much and it's more like the size of a lentil, please clean the surfaces well with denatured alcohol first.
NOTE: No motherboard removal required !

Looking closely at your case you do have a front case fan drawing air in correct ? If not I would for sure order one and also install the additional rear fan in it's mounting hole. But first deal with the CPU re-mount !

Have a look at these videos on cleaning and reapplying TIM (Thermal Interface Material).





I would also consider fitting another fan to the rear of the case under the existing one. Make sure that it is exhausting air out of the case.