Upgrade install roadblock

I have a W7 64 bit desktop. I was losing the HD so I cloned it to a new one which will boot fine. This OS has never had anything done to tune it up and since it may have had some errors with the drive going bad I feel this is a good time to freshen it up before I do some program and personalization stuff. I wanted to do an in place upgrade install. I have a USB I made bootable that has all W7 versions. (used eicfg removal tool). I have used this to reinstall W7 in a laptop just fine.

I start up W7 then put in the USB and click setup. All goes great until it checks compatibility. It says I can’t upgrade 64 to 32. And the next line says I can’t upgrade 32 to 64! Along with some other info on some network drivers that may not work. Of course it won’t let me move beyond that screen. Right on my pc properties it says Ultimate 64 bit and I am selecting Ultimate 64 bit on the install select screen. If I change compatibility to vista I believe it has the same errors. I tried W7 for compatibility and that tells me I need W7 with SP1. Right on my properties screen it says SP1. I look through the list of updates in two different ways and it is not there, which is surprising since this pc was built for his family by a pc tech in 2011. I tried downloading and installing SP1 and it says it is already there. Getting weird. I cannot seem to get any way to make this work even trying uninstalling SP1 so I can reinstall it. (I had wondered if the builder had some kind of W7 install that already had SP1 in it so it doesn’t show as an update.) Any idea how to make this work? Thanks.