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#21
Good Grief! is the better expression. First you have to boot live from a 7 dvd or installation not run the 7 installer from within ubuntu.
The guides posted so far take you through the entire process step by step for seeing a custom install of 7 on a separate NTFS primary partition. For setting up a dual boot of ubuntu with 7 that's where a 3rd party program called EasyBCD will help when seeing the 7 install made the default OS.
As far as UltraISO you run that on a Windows machine where it will extract the setup files in order to create a disk image you then see written to a flash drive. As the screens showed earlier UltraISO will prompt you with the warning about overwriting any files remaining on the flash drive used as the installation key.
Once that is made up you boot from that live as you would the 7 dvd or any live distro to run the installer as well as selecting the primary where the 7 installation will go. The MS tool was provided for those who bought and downloaded direct from MS not for creating a live usb install key from a 7 dvd.
By using he format option seen in UltraISO that will be Fat by default while it will still write the disk image to a flash formatted to NTSF. Once 7 is up and running you can use the NeoGrub option found in the EasyBCD program to see the entry for ubuntu added in if you are planning a dual boot between the two OSs. Othewise the drive tool provided with the 7 installer can even delete if necessary the ubuntu root/swap partition(s) and create the new MS primary(NTFS) for 7 to go.
Review the guides already posted by Bare Foot Kid. If you follow those you won't get lost!