New
#11
"Install" choice should take you eventually to a screen where you are asked "where do you want to install Windows". That's what you should choose, but be sure to choose the correct partition when you get there, not one of your data partitions.
Yeah, that thing you burned works as a repair disk too, but that's not what you want this time.
You won't see an overt "format" choice, but Windows will do it automatically after you select where you want to install.