Help with activations codes

Anyone help me with this little problem. I have a friends laptop approx. 3 year old (Toshiba L650) that is having real problems - I think an unmovable virus.
Now I am thinking of doing Gregs OEM clean install but am not sure what to use for the activation code because I have two very different ones as you can see in the pics.

I shall be contacting Microsoft but would just like to get any ideas before I go ahead and make an idiot of myself.

The viral problem is stopping me from uninstalling an old Kaspersky version and install the newest one and besides the computer is dreadfully slow so a clean install is my suggestion to her after saving her photos etc.

So the pics are what is on the sticker and one that Speccy is throwing up because in the past Speccy has always been on the money with the activation code matching the sticker with my machines. So anyone any help most appreciated.

As David says, always use the COA Sticker one when clean installing.

Ok David thanks for that I didn't know the recovery media had a different code and well in my years of buying one never gets recovery media with the machines as I think one should and as we so often hear people remark here on this forum.

So as this machine also threw a bluey when I was on TeamViewer with the bloke from Kaspersky yesterday when he tried uninstalling the suite using their removal tool - remotely I shall use Gregs tut and the ISO as at least the Toshiba bloat will be null and void. I am glad in a way this happened because I was beginning to think I had done something wrong and so was her husband but I have done Kaspersky installs and uninstalls for the last six years and never have struck this before.

I have discussed this with her tonight (we are on night duty) and she has said that they had been trying to do things in facebook and I know it is probably a safe - ish site but not one that I would touch with a greasy pole and that her husband had found someone trying to hack into this machine and thinks he caught it in time - but did he??

Thanks to you Colin too I shall keep that one stored away and when I find different codes with Speccy or SIW not that I use that much these days I shall know what that is all about

Thanks to both of you I have learnt something tonight and I was just going to leave it because I didn't want to bother anyone with my simple problem but all's good.

Thanks David yes mate I shall probably wipe or clean all this drive before I install anyway as long as it activates on the now stored code it will eb nothing.

Just as a by the by I just bought this new Asus ROG G750JM and it came with 8 and I flipped in a SSD and brand new spare OEM 7 I had but it didn't go right. So to cut a very long story short I returned it to the seller who for $135 extra put on 7 only for me to discover after six hours of trying to find why it would not update that the build was 7600 - NO SP1!! I was pretty annoyed to say the least. After downloading and installing SP1 all's well but the seller who leaves these thing's to his techie should be really more on the ball and I told him so the techie if that what he or she is should have known became 7601 has been out for a long time.

So now I have to get onto Microsoft who I find are usually very accommodating to allow me to install the spare OEM on another machine as they have done it in the past for me ie after my brother in the UK bought a rotten Dell install disk that was really corrupted.

Just out of curiosity I just found this in a news letter
How to Find Your Lost Windows or Office Product Keys and it works

Now I have just run the program form this How to Find Your Lost Windows or Office Product Keys and the code thrown up from the registry matches the Speccy one and does not match in any way the sticker code as in a previous post.

What am I to believe the sticker or this number that match exactly and especially as one comes form the registry.

Now I have tried this process on my other computers and the registry numbers match the OEM codes I know I have installed??

The machine was bought originally from a well known non Ebay supply store and I know the owner and her husband neither have the knowledge or ability to reinstall an OS.

What should I do apart from contacting Microsoft?

See the pic to see results

The key you see with Speccy is the BLK/VLK (Bulk License Key / Volume License Key) the manufacturer uses and is not supported for a reinstall. You MUST use the key from the COA sticker.