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Windows 7: Farewell to ATI, AMD to retire the ATI Brand Later this Year

31 Aug 2010   #31
sygnus21

Windows 10 Pro
 
 

Quote   Quote: Originally Posted by BCXtreme View Post
Great ... as if all this stuff wasn't confusing enough to newbies! Now we'll have people filling out their System Specs:

CPU: Radeon HD5870
GPU: Core i5

Well people aren't filling out their specs now so....

As for the re-branding decisions... well I'm sure a lot had to do with the "enthusiast" community anyway. I doubt there are many everyday joe smoes willing to purchase a 5870, let alone a 5970 or, going Nvidia, a 470 or 480.

As I said earlier...

Quote   Quote: Originally Posted by sygnus21 View Post
Quote:
The second point is really the justification for all of this. If AMD’s internal research is to be believed, AMD vs. NVIDIA is better from a marketing standpoint than ATI vs. NVIDIA.
That, ladies and gentlemen is the bottom line!
My point.... It's all about the enthusiast community


My System SpecsSystem Spec
.
31 Aug 2010   #32
BCXtreme

Windows 7 Home Premium x64
 
 

I'm still somewhat confused, because last time I checked, ATI and NVIDIA are pretty much on equal footing. AMD and Intel have a much less fierce competition, because the CPU market is mostly dominated by Intel chips. It would thus seem to be that ATI is a stronger brand name than AMD. I actually think it would help them more if the AMD brand went away, and they started branding CPUs with ATI.
My System SpecsSystem Spec
01 Sep 2010   #33
Lordbob75

Windows 7 Ultimate x64, Mint 9
 
 

Sounds like no one really cares that ATI is officially dead

~Lordbob
My System SpecsSystem Spec
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01 Sep 2010   #34
sygnus21

Windows 10 Pro
 
 

Quote   Quote: Originally Posted by Lordbob75 View Post
Sounds like no one really cares that ATI is officially dead

~Lordbob
Other than a name change the cards aren't gone, so no... it doesn't bother me
My System SpecsSystem Spec
01 Sep 2010   #35
Solarstarshines

Windows 10 Home Premium 64bit sp1
 
 

so that means my computer is all amd lol to me it will always be the same cause i know the brands
My System SpecsSystem Spec
01 Sep 2010   #36
Techymike

windows 7 home premium 64, and Windows 10 64 bit
 
 

From a marketing standpoint it is a long overdue. Pushing one brand name enforces the product of both CPU and Video and after all that is what the public wants. Most people will assume that the combination of the two, now being both AMD, will provide a better product and there by promoting more sales. This simply makes the product more pliable on the market. The next step is to see how the AMD market adjusts prices to be both more marketable and cost effective to the consumer. If you look at the replies here most are about cost for the value and operation. Many builders see the high end lines at just a meager difference as the software that utilizes the high end market is lagging behind anyways.
I find this a very wise choice for AMD and see their stocks jumping in value besides their sales. Those few percentages do add up when you look at market value!
My System SpecsSystem Spec
02 Sep 2010   #37
sygnus21

Windows 10 Pro
 
 

Quote   Quote: Originally Posted by Techymike View Post
Most people will assume that the combination of the two, now being both AMD, will provide a better product and there by promoting more sales.

Those few percentages do add up when you look at market value!
Very good point.
My System SpecsSystem Spec
02 Sep 2010   #38
smarteyeball

 
 

Quote   Quote: Originally Posted by Techymike View Post
From a marketing standpoint it is a long overdue. Pushing one brand name enforces the product of both CPU and Video and after all that is what the public wants.
That is a very good point.



Although when it comes to fanboy arguments, you are going to see the name Radeon mentioned a lot more more to delineate between GPU and CPU.

You are also going to see Radeon misspelt quite a lot...



Snapshot of a typical opening fanboy discussion:

"AMD are awesome bang for buck"

-"Nah, their CPU's are te suck. Intel FTW"

"No I, mean the graphics card - you know, the raydon"

-"Oh, yeah. Their CPU's still suck"

"Yep."

---"Nvidia craps all over gaedon

***"AMD does not suck. AMD f0reVah!!!!"

and so on and so forth.
My System SpecsSystem Spec
02 Sep 2010   #39
sygnus21

Windows 10 Pro
 
 

Quote   Quote: Originally Posted by smarteyeball View Post
You are also going to see Radeon misspelt quite a lot...


Snapshot of a typical opening fanboy discussion:

"AMD are awesome bang for buck"

-"Nah, their CPU's are te suck. Intel FTW"

"No I, mean the graphics card - you know, the raydon"

-"Oh, yeah. Their CPU's still suck"

"Yep."

---"Nvidia craps all over gaedon

***"AMD does not suck. AMD f0reVah!!!!"

and so on and so forth.
LOL - that smarteyeball humor strikes again
My System SpecsSystem Spec
02 Sep 2010   #40
Thorsen

Win7 Home Premium 64x
 
 

Bonus points for coining the 'diss' Gaedon preemptively.
My System SpecsSystem Spec
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 Farewell to ATI, AMD to retire the ATI Brand Later this Year




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