New
#1
There seems to be some truth to this. Just checked my account, 5 keys instead of 10. I didn't check every app. Shows I've claimed 10 of a maximum of 5 on the ones I have already claimed - ex. Offcie 2010 Pro. For Access 2010, which I had claimed 0, I was able to get a max of 5.
I have a TechNet Professional (Retail) subscription.