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Windows 7: How Microsoft plans to market against the iPad

24 Jan 2011   #1
JMH

Win 7 Ultimate 64-bit. SP1.
 
 
How Microsoft plans to market against the iPad

Quote:
Even though Microsoft’s public stance, when asked about the impact of Apple’s slate is “iPad? What iPad?”, the Redmondians are preparing the company’s partners for battle in 2011.

Microsoft is making available to its reseller partners marketing collateral to help them defend against the iPad’s encroachment into the enterprise market. I had a chance to check out a PowerPoint dated December 2010 on “Microsoft Commercial Slate PCs” that the company is offering to its partners to help them explain Microsoft’s slate strategy to business users.
How Microsoft plans to market against the iPad | ZDNet


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24 Jan 2011   #2
pparks1

Windows 7 Ultimate x64
 
 

Thus far I haven't really seen anything out of Redmond that is going to compete with the iPad. Now Google on the other hand....
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24 Jan 2011   #3
Stratos

Windows 7 Ultimate x64 / OS X Snow Leopard 10.6.8
 
 

I commend MS's effort in taking on the iPad but I agree with one of the comments made by a reader. The user experience is by far the most important "feature" of the device. User experience of the iPod Touch and iPhone paved the way to the iPad's success. Whatever MS intends on working on, it has to provide the same UE on par or better than iOS 4.x... that's actually the easy part.

Now the hard part is overcoming the intangible but very realistic "coolness factor" in ownership of anything which bears the Apple logo. There are an alarming amount of people who buy iPads and don't know why, but got it simply because others have them. On the other hand there a ton of people who wouldn't even look at a MS product, even if it is superior to the iPad in every way, simply because it's a Microsoft product.

If you ask me, this is like rock climbing a vertical face with grease on your hands and feet.
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24 Jan 2011   #4
cloud8521

 

if they make the OS open enough then i say they win. but that's just me. i want to be able to take things on and off quickly with maybe a usb.
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24 Jan 2011   #5
Stratos

Windows 7 Ultimate x64 / OS X Snow Leopard 10.6.8
 
 

Open as in open source software development? If that's the case that's not happening, Microsoft's software approach is similar to how Apple implements iOS. App development is another thing and they'll definitely release a SDK (software development kit) for those interested in contributing.

Having certain hardware features like a tablet with a USB port would be something nice. I was under the impression that the Samsung Galaxy tab was supposed to be that way initially.
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24 Jan 2011   #6
whs
Microsoft MVP

Vista, Windows7, Mint Mate, Zorin, Windows 8
 
 

Quote   Quote: Originally Posted by Stratos View Post
Open as in open source software development? If that's the case that's not happening, Microsoft's software approach is similar to how Apple implements iOS. App development is another thing and they'll definitely release a SDK (software development kit) for those interested in contributing.

Having certain hardware features like a tablet with a USB port would be something nice. I was under the impression that the Samsung Galaxy tab was supposed to be that way initially.
Galaxy 2 will have a USB port: homedailynews.com » Samsung Will Launch Galaxy Tab 2
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25 Jan 2011   #7
Stratos

Windows 7 Ultimate x64 / OS X Snow Leopard 10.6.8
 
 

Quote   Quote: Originally Posted by whs View Post
Quote   Quote: Originally Posted by Stratos View Post
Open as in open source software development? If that's the case that's not happening, Microsoft's software approach is similar to how Apple implements iOS. App development is another thing and they'll definitely release a SDK (software development kit) for those interested in contributing.

Having certain hardware features like a tablet with a USB port would be something nice. I was under the impression that the Samsung Galaxy tab was supposed to be that way initially.
Galaxy 2 will have a USB port: homedailynews.com » Samsung Will Launch Galaxy Tab 2
That's very nice to know, but I've seen posts where they actually planned it for the Tab 1.
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25 Jan 2011   #8
Maguscreed

Microsoft Community Contributor Award Recipient

Windows 7 x64
 
 

From what I have seen the iPad is every criminal's dream. Ridiculous number of them for sale on my local craigslist... I wonder why that is.

I'm fine with a laptop if I need anymore portability than that I'll use my phone.
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25 Jan 2011   #9
DeanP

Win 7 Pro x64 SP1 OS X Snow Leopard 10.6.7
 
 

If Microsoft are going to produce portable tablets... What would the OS be? Windows 7/8 Tablet edition..?

Technology is fast with the 4G phones and networks, amazing portable devices, 3 and 4GHz computers in markets,
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25 Jan 2011   #10
whs
Microsoft MVP

Vista, Windows7, Mint Mate, Zorin, Windows 8
 
 

Quote   Quote: Originally Posted by DeanP View Post
If Microsoft are going to produce portable tablets... What would the OS be? Windows 7/8 Tablet edition..?

Technology is fast with the 4G phones and networks, amazing portable devices, 3 and 4GHz computers in markets,
I very much doubt that MS will produce tablets. They will probably sponsor an allaiance like the Open Handset Alliance that Google sponsors for Android and have the hardware houses produce the boxes.

The main difference will be that Windows will be proprietory code whilst Android is open source. Remains to be seen whether MS can keep up with the fast pace of development that way.

Windows8 will be the first system to support tablets because it is the first system to support the ARM (RISC) processors. It is probably first aimed at the Nvidea Tegra 2 processor which is a 1 and 1.2GHz duo core.
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