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Windows 7: Windows 7 Ad Sneak Peek ?

07 Sep 2009   #1
Crypto

Windows 7 Professional, Windows XP
 
 
Windows 7 Ad Sneak Peek ?

Quote:

A number of conceptual TV commercial spots by director Marty Martin (awesome name) produced for Microsoft with a tight budget, short 3 days deadline and a Canon 5D Mark II SLR gives some clues to what the up and coming mainstream worldwide launch campaign for Windows 7 might focus on and look like.
Bearing in mind these are just three out of the five videos produced in total, here they are for your viewing pleasure.



[ame="http://www.youtube.com/watch?v=g1p1_JNCEds&feature=player_embedded"]YouTube - Windows 7 college spots 2 shake[/ame]
Quote:
This spot is far from perfect technically. Because we were so rushed, a lot of the compositing wasn't done with as much care as we would have liked. Each element/character in the video was shot separately then placed into the frame where we wanted everything. A lot of compositing, a lot of rotoscoping, for a little video!


[ame="http://www.youtube.com/watch?v=O4FbtCHUIss&feature=player_embedded"]YouTube - Windows 7 college spots 3 personalization[/ame]
Quote:
For 2 out of the 5 videos, we embarked upon creating silly abstracts spots that indirectly communicated a feature in Windows 7.

To me, because we had such limited resources, this video serves almost more as previz for an eventual "real budget" spot, but all in all I'm pretty pleased given our limitations. Each element in the video was shot separately then placed into the frame where we wanted everything. A lot of compositing, a lot of rotoscoping, for a little video

[ame="http://www.youtube.com/watch?v=-aoAGRt3ln0&feature=player_embedded"]YouTube - Windows 7 college spots 1[/ame]

Quote:
This one was done by the very talented Catherine Feeny.

We lost a number of creative battles on this particular spot, and maybe we'll toss the unabridged, heartwarming, version up one of these days





My System SpecsSystem Spec
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07 Sep 2009   #2
jfar

Vista Ult64, Win7600
 
 

Nice, Thanks for the clips.
My System SpecsSystem Spec
07 Sep 2009   #3
Zen00

Windows 7 Ultimate x64
 
 

Interesting focus.

Me for one though, Aero shake is most unexciting, hardly something I'd make a commercial about.

I liked the personalization one.

The movie maker... meh, it's okay.

Overall, I'd say none of these really make me want to run out and buy a copy of Windows 7 right now. I'd say they act more as a reminder that it's available, and get it if you feel like it. They don't make it seem indispensable to me.
My System SpecsSystem Spec
.

07 Sep 2009   #4
Lee

Win 7 Pro x64, VM Win XP, Win7 Pro Sandbox, Kubuntu 11
 
 

Unlike Zen00, I feel they were very done. Simple and to the point, it is what sales things for the novice computer users. K.I.S.S.
My System SpecsSystem Spec
07 Sep 2009   #5
Lordbob75

Windows 7 Ultimate x64, Mint 9
 
 

These wont play for me........ I can't even see the video.

~Lordbob
My System SpecsSystem Spec
07 Sep 2009   #6
Crypto

Windows 7 Professional, Windows XP
 
 

Quote   Quote: Originally Posted by Lordbob75 View Post
These wont play for me........ I can't even see the video.

~Lordbob
Even through the mentioned sites ? It just requires Adobe Flash
My System SpecsSystem Spec
07 Sep 2009   #7
Firestrider

Linux (Debian, Android)
 
 

The only one I liked is the Live Movie Maker ad.

I don't know someone who uses either Aero Shake or Aero Flip 3D without just messing around. They just seem like fun little tools and don't really accomplish anything.

The personalization ad didn't really make sense... who closes their laptop after attaching gadgets and changing the wallpaper? Also, that guy reappeared after she closed the laptop?
My System SpecsSystem Spec
07 Sep 2009   #8
Lordbob75

Windows 7 Ultimate x64, Mint 9
 
 

Quote   Quote: Originally Posted by Crypto View Post
Quote   Quote: Originally Posted by Lordbob75 View Post
These wont play for me........ I can't even see the video.

~Lordbob
Even through the mentioned sites ? It just requires Adobe Flash
It just won't play....

~Lordbob
My System SpecsSystem Spec
07 Sep 2009   #9
jfar

Vista Ult64, Win7600
 
 

Quote   Quote: Originally Posted by Crypto View Post
Quote:

A number of conceptual TV commercial spots by director Marty Martin (awesome name) produced for Microsoft with a tight budget, short 3 days deadline and a Canon 5D Mark II SLR gives some clues to what the up and coming mainstream worldwide launch campaign for Windows 7 might focus on and look like.
Bearing in mind these are just three out of the five videos produced in total, here they are for your viewing pleasure.




[ame="http://vimeo.com/6459893"]Windows 7 College Spots - Shake - Canon 5D Mark II on Vimeo[/ame]
Quote:
This spot is far from perfect technically. Because we were so rushed, a lot of the compositing wasn't done with as much care as we would have liked. Each element/character in the video was shot separately then placed into the frame where we wanted everything. A lot of compositing, a lot of rotoscoping, for a little video!


[ame="http://vimeo.com/6459812"]Windows 7 College Spots - Personalization - Canon 5D Mark II on Vimeo[/ame]
Quote:
For 2 out of the 5 videos, we embarked upon creating silly abstracts spots that indirectly communicated a feature in Windows 7.

To me, because we had such limited resources, this video serves almost more as previz for an eventual "real budget" spot, but all in all I'm pretty pleased given our limitations. Each element in the video was shot separately then placed into the frame where we wanted everything. A lot of compositing, a lot of rotoscoping, for a little video

[ame="http://vimeo.com/6459735"]Windows 7 College Spots - Catherine Feeny - Canon 5D Mark II on Vimeo[/ame]

Quote:
This one was done by the very talented Catherine Feeny.

We lost a number of creative battles on this particular spot, and maybe we'll toss the unabridged, heartwarming, version up one of these days



Can you click on them from here?
My System SpecsSystem Spec
07 Sep 2009   #10
InternetLord

Windows 7 Eternity Build 7600 RTM Activated x86
 
 

Microsoft is going to need to do a lot better than this. These ads would never sell me on 7. Maybe they should do a live dvd like various Linux distros do. Let people get a real feel for how it compares to XP and Vista.
My System SpecsSystem Spec
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 Windows 7 Ad Sneak Peek ?




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