z3r010 said:

Most of Veghte's talk, as expected, was on Windows Vista and how Microsoft sees a large perception gap. Veghte showed the Mojave Project, first detailed here, in which users predisposed against Vista reacted favorably when shown Vista when it was presented under the guise of being a new version of Windows, code-named Mojave.

Source:- http://news.cnet.com/8301-13860_3-9998827-56.html
The Mojave project is the funniest thing I have ever seen