Microsoft CEO Nadella: 'We will reinvent productivity'

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    Microsoft CEO Nadella: 'We will reinvent productivity'

    Posted: 10 Jul 2014
    Ten days into Microsoft's fiscal 2015, CEO Satya Nadella has sent a missive to the Microsoft troops.

    It's not all about developers, developers, developers. Or even devices and services. Instead, Nadella's July 10 e-mail message to all full-time employees (which also is available on Microsoft's Web site for all to read) is focus on Microsoft's core, and that core is all about productivity.

    Nadella made it official that Microsoft is no longer using the "devices and services company" mantra that former CEO Ballmer used to reposition the company in his last year-plus as CEO. Going forward, Microsoft is about productivity and platforms, Nadella said.

    Microsoft's original mission was to put a PC on every desk and in every home. Then it was to be a devices and services company.

    "While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy," Nadella said. "At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more."
    Read more at: Microsoft CEO Nadella: 'We will reinvent productivity' | ZDNet
    Brink's Avatar Posted By: Brink
    10 Jul 2014

  1. Posts : 6,741
    W7 Pro x64 SP1 | W10 Pro IP x64 | W8.1 Pro x64 VM | Linux Mint VM

    Pretty much clear as mud. Do Microsoft even know what they want to be these days and what products the consumers actually want? They're doing so many twists and turns in their direction that hopefully they'll end up back in 2009. Their mission statement is going to be longer than the bible soon.
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  2. Posts : 9,612
    Win 7 Ultimate 64 bit

    Although the whole thing was disturbing to read, it was this comment of his that disturbed me most:

    "At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world."

    I'm not surprised, though, since before his big promotion, he was head of M$'s cloud development.
    Last edited by Lady Fitzgerald; 10 Jul 2014 at 14:09. Reason: speling (sic)
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  3. Posts : 167
    Windows 7 x64 Home Premium SP1

    So does this mean they will move away from traditional computing and go cloud only including their OS? I think that rumour about an MS cloud OS may actually be true, based on the "cloud first" comment.

    EDIT: Also why would cloud increase productivity? What's wrong with local?
    Last edited by Jonguy30; 10 Jul 2014 at 15:55.
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  4. Posts : 548
    Windows 7 Ultimate x64 SP1

    There are legitimate reasons that internet-based storage and data processing, aka "the cloud", can help in improving productivity.

    The obvious and immediate benefits are:

    * The ability to access data anywhere where there's an internet connection.
    * The ability to more easily collaborate with people across the world.
    * Being largely immune from local hardware failures and data loss.

    There are however also drawbacks:

    * You don't physically own the "cloud" hardware in most cases, so your data is completely at the mercy of whoever you're dealing with (MS, Google, DropBox, etc.).
    * You can't access your data in the event you don't have reliable internet access.
    * If your cloud provider dies or goes away, so does your data.

    If we get into cloud-centric hardware and software like Chromebooks, there's also the problem that you quite literally can't do anything without a reliable internet connection, and the reality of the world is that internet access (and especially reliable and secure internet access) is very hard to come by in many parts of the world.

    Personally I detest the cloud, relying on someone you don't even know to provide you with your tools and the means to store your data can't possibly have a good ending.
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  5. Posts : 25,847
    Windows 10 Pro. 64/ version 1709 Windows 7 Pro/64

    I think I know exactly what Nadella is saying.
    Everything will be in a Cloud is our position.

    Personally I don't like Cloud anything but it's coming whether I like it or not.
    Microsoft will have better control over sales. People will be renting or leasing everything.
    Another plus will be the fact that it should slow down counterfeiting.
    How do you counterfeit Windows 9 or 10, Office, ect. if you have to make payments to use such things in a Cloud.

    I also notice he never talked directly about Desktops. He seem to say that X box is more important than operating systems and programs on a desktop.
    With the way the internet is in many location around the world, doing business will be very difficult with this Cloud or nothing attitude.

    To me Nadella has got his head somewhere other than a Cloud and it's very dark and smelly.
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  6. Posts : 2,410
    Windows 7 Professional 32-bit/Windows 8 64-bit/Win7 Pro64-bit

    I thought they were going to make Windows 9 more like Windows 7, but I guess they could be making it more like Win8.x. We will just have to wait and see what Microsoft does to Win9.
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  7. Posts : 501
    Windows 10 Home 64-Bit

    Well I don't know what is with MS but we'll see what is gonna happen with Windows 9. Cloud is the future but that shouldn't mean it should be.
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  8. Posts : 167
    Windows 7 x64 Home Premium SP1

    King Arthur said:
    I agree there are some advantages. About the "access anywhere, any device" point, isn't that just for people who have multiple devices? Many people own both a desktop and laptop, a tablet and other devices. What about those who only have 1 device (just a computer), like me? How do these people benefit from cloud? I know you could use the cloud to access your files at work, but how often do you need that?
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  9. Posts : 2,410
    Windows 7 Professional 32-bit/Windows 8 64-bit/Win7 Pro64-bit

    The only problem is the security of your private data.
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