Microsoft sells Windows 7 desktop to advertisers

    Microsoft sells Windows 7 desktop to advertisers


    Posted: 15 Nov 2009
    Microsoft sells Windows 7 desktop to advertisers

    Pilot program with Ferrari, Pepsi, Porsche and others helps squeeze every dollar out of OS, says analyst

    By Gregg Keizer
    November 13, 2009 12:25 PM ET

    Computerworld - Microsoft today announced that it would sell Windows 7 desktop real estate to advertisers and launched a pilot program that includes Coke, Infiniti and Porsche.

    Using Windows 7 themes -- collections of backgrounds, borders and audio elements -- advertisers will be able to brand the desktop, Microsoft said.

    Microsoft pitched the pilot as a way for international advertisers to connect to consumers. "The new Windows Theme Experience and Windows Personalization Gallery in Windows 7 allow consumers to customize their technology to reflect the things in life they are most passionate about," said Darren Huston, corporate vice president of the company's consumer and online group, in a statement Friday. "These are great examples of Microsoft innovation and technology coming together to enable top global brands to reach audiences in new and interesting ways."

    The desktop space selling is a first for Microsoft, although in the past it has let companies customize the Internet Explorer (IE) browser.
    More at: Microsoft sells Windows 7 desktop to advertisers
    Night Hawk's Avatar Posted By: Night Hawk
    15 Nov 2009



  2. thefabe
    Posts : 4,280
    Windows 7 ultimate 64 bit / XP Home sp3
       New #1

    You always find the best articals!! Fabe
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  4. AussieGuy92
    Posts : 422
    windows 7 64 bit
       New #2

    nice article good find.
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  5. Night Hawk
    Posts : 8,375
    W7 Ultimate x64/W10 Pro x64/W11 Pro Triple Boot - Main PC W7 Remote PC Micro ATX W7 Pro x64/W11 Pro
    Thread Starter
       New #3

    Unfortunately this one falls into a totally new catagory for 7. "Custom Commercializations"

    You go out to a buy a new 7 machine and end up with a billboard sign for a desktop!
      My Computers
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  7. Jacee
    Posts : 8,608
    Windows 7 Ultimate 32bit SP1
       New #4

    Some advertisements are 'themes' .... Coca-Cola for one
    Personalization Gallery - Windows themes, backgrounds and gadgets - Microsoft Windows
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  8. Barman58
    Posts : 31,249
    Windows 11 Pro x64 [Latest Release and Release Preview]
       New #5

    Thanks for finding that Jacee - saves me looking - I noticed the commercial aspect to some of the new themes when I check the personalisation site the other day
      My Computers
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