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Windows 7: Announcing Kaspersky Free Anti-Virus

25 Jul 2017   #1

64-bit Windows 10 Pro
Announcing Kaspersky Free Anti-Virus

Hi folks!

I’ve some fantastic, earth-shattering-saving news: we’re announcing the global launch of Kaspersky Free, which, as you may have guessed by the title, is completely free-of-charge! Oh my giveaway!

We’ve been working on this release for a good year-and-a-half, with pilot versions in a few regions, research, analysis, tweaks and the rest of it, and out of all which we deduced the following:
  • The free antivirus won’t be competing with our paid-for versions. In our paid-for versions there are many extra features, like: Parental Control, Online Payment Protection, and Secure Connection (VPN), which easily justify the ~$50 for premium protection.
  • There are a lot of users who don’t have the ~$50 to spend on premium protection; therefore, they install traditional freebies (which have more holes than Swiss cheese for malware to slip through) or they even rely on Windows Defender (ye gods!).
  • An increase in the number of installations of Kaspersky Free will positively affect the quality of protection of all users, since the big-data-bases will have more numbers to work with to better hone the machine learning.
And based on those three deductions we realized we had to do one thing, and fast: roll out a KL freebie all over the planet!

Last year the product successfully piloted in the Russia-Ukraine-Belarus region, in China, and also in the Nordic countries (that’s Denmark, Norway, Sweden and Finland, in case you were wondering). I say successfully… – that would be an understatement; for with practically zero promo activity Kaspersky Free was installed several million times, in doing so cranking up our market share considerably. Not that increasing market share is our aim; our aim is to raise the overall level of protection on the Internet. Anyway, here’s thanks to all KasperskyFree users for helping us save the world!

And on July 25 – for our 20th birthday – the product will start being officially launched!

The roll-out won’t be fully global instantaneously; it’s going to be done over four months in waves as per different regions. The first wave will be the U.S.A., Canada, and many of the Asia Pacific countries. September: India, Hong Kong, Middle East, Africa, Turkey and Latin America. October: Europe, Japan and South Korea. November: Vietnam and Thailand. And that, I do believe, will be it – the whole planet covered.

Briefly about the product…

It’s a version with all the bare essentials: file, email and web antivirus; automatic updates, self-defense; quarantine; and so on. This arsenal ensures convenient and safe web surfing (is it still surfing? Sounds a bit 90s to me), working with USB sticks and other portable storage media, and protection against both phishing and infected files being run. In short, the indispensable basics that no one on the planet should do without.

Kaspersky Free is also lighter on system resources and quicker than its big brothers. It’s based on the same technologies as those older brothers, which you all know always come out on top in independent testing. This means that, though it features just the bare basics, it still packs a punch – a punch we’re no less proud of. The same protection without compromise: we detect any cyberthreat regardless of its origin or intention – even if certain folks don’t like it. At the same time Kaspersky Free doesn’t come cut with all the usual nonsense like advertising-oriented user-habit tracking and confidentiality infringements – which free AV normally suffers badly from in order to make it financially worthwhile to its manufacturers.

Question? Comments? Suggestions? Let me know – below.

PS: We have plenty of other free utilities, you know; have a look – here!

Source: KL AV for Free. Secure the Whole World Will Be. | Nota Bene: Eugene Kasperskys Official Blog


My System SpecsSystem Spec
25 Jul 2017   #2

64-bit Windows 10 Pro

Announcing Kaspersky Free Anti-Virus-kaspersky_free.png

My System SpecsSystem Spec
26 Jul 2017   #3

Windows 7 Ultimate, SP1, x86

I was stopped COLD at "Continue". Clicking it got me to another screen with another Green "Continue" button, which did absolutely Nothing. Eh?

I'd really like to try their FREE AV software.
My System SpecsSystem Spec

26 Jul 2017   #4
Sky Ranch

Windows 7 Home 64-bit

Kaspersky offering free AV can't be a good sign for a software company that is at the top of their industry. Sounds like decreased profits are forcing them to take drastic measures in order to compete with the smaller companies that have always offered a free version in addition to the paid, premium version. Wonder if Norton, McCafee, and other companies that offer only trials will follow suit.
My System SpecsSystem Spec
26 Jul 2017   #5
michael diemer

Windows 7 x64 SP1

Kind of excited about it. I used to use them. They consistently rank at or near the top in tests. Will definitely give this a try.
My System SpecsSystem Spec
26 Jul 2017   #6
Lady Fitzgerald

Win 7 Ultimate 64 bit

Considering how the Russians have been hacking into the computers of other countries, etc., I wouldn't put it past them to force Kaspersky to create a backdoor in their software. Kaspersky has an excellent reputation; the Russians do not.

For more on this, read here:
My System SpecsSystem Spec
29 Jul 2017   #7

Windows 7 Ultimate, SP1, x86

Well, after several tries, I finally got the installation file.
When I tried to install it, it wanted to delete "Spybot Search & Destroy" which I've had for years, and run along side Avast, AVG and Windows Defender. DANG!

OK, so I let it delete SS&D and then it logged some kind of unknown error and refused to install. DANG!

Finally I just did a System Restore to blow off any leftovers, and called it a day.

I didn't really Want Russian software on my PC anyway.

Cheers Mates!
My System SpecsSystem Spec
29 Jul 2017   #8

Windows 7 Pro x64

Wow, I can't believe people would try this for free given issues with the election and Russian hacking. Just shows what people will do for something free. I wouldn't trust this software for a moment.
My System SpecsSystem Spec
31 Jul 2017   #9

Windows 7 Ultimate, SP1, x86

Most PC users are just 'Appliance Operators', then there are enthusiasts, nerds, Geeks, and PC Engineers.

I currently have 20 computers, all running Microsoft OS's, ranging form XP to 10/64. I'm constantly downloading and experimenting with various software and OS's. It was my vocation years ago, but now it's all just my hobby. It keeps me out of the pool halls.

But if the FREE Kaspersky AV software works as poorly as it installs, I'd certainly NOT want any part of it.
OK, I tried it once, but never again. That was not a really serious try anyway.....just for fun!

AVG was a great FREE AV program years ago, but now it's just not worth the effort. They have trimmed it down to almost nothing.

Happy Computing, Mates!
My System SpecsSystem Spec
01 Aug 2017   #10

Win7 Pro 32bit

Considering that Avira Free's end of support for Windows 7 is January 13, 2018(?!)(2 years short of 7's M$ end-of-life date)
Avira Product Lifecycle
I will be more than happy to give Kaspersky free a try after that date.
My System SpecsSystem Spec

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