New
#1
Interesting read.
Bit of long read, but...
New chapter to be written in print | The Australian
Towards the bottom.....IN the late 1990s it was a shared conviction -- in an all-digital world a small assortment of versatile appliances, such as phones and PCs, would access a universal infrastructure via a unifying language on the internet. As bandwidth increased, such an open system would cater for increasing information flow and complexity -- and revenues.
Sobering.Yet by 2010 the ingredients of a successful publishing business model are emerging and they include:
* Content delivery over wireless systems. People expect to pay for data received wirelessly, often at premium rates. There is no history of free services to wireless devices. The usability and functionality of the e-reader is critical, hence the importance of the iPad.
* Content owners, often media companies, can have a billing relationship with the subscriber, allowing them to offer a variety of bundled services matched to the interests of the customer. In an advertising-supported business model, traditional media companies and application developers tend not to have useful customer information.