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Windows 7: How many times can a RETAIL product key be transferred?

25 Dec 2013   #1

Windows 7 Professional SP1 x64 (OEM)
How many times can a RETAIL product key be transferred?

For example, a user buys a Retail (single license, not VL Build) version of Windows 7 Professional. The user buys a new laptop, uninstalls Win7 Retail from the old laptop, and re-installs it to the new one. If I understood correctly, this is possible, since the key is only activated one machine at a time.

How many times can the user transfer the Retail license from one machine to another? Is there a specific limitation to this?

My System SpecsSystem Spec
25 Dec 2013   #2
Microsoft MVP

Windows 7 Ult. x64

My System SpecsSystem Spec
25 Dec 2013   #3

Win7 Enterprise, Win7 x86 (Ult 7600), Win7 x64 Ult 7600, TechNet RTM on AMD x64 (2.8Ghz)

But you may run into problems if you do it every week
My System SpecsSystem Spec

26 Dec 2013   #4

Microsoft Community Contributor Award Recipient

Win 7 x64 Home Premium (and x86 VirtualBox VM)/Win10

Yep - the transfers allowed are theoretically unlimited, but it's likely that the questioning by the activation operators will get increasingly in-depth over time, depending on the frequency of requests. Generally speaking I think the accepted frequency is around the 120-day mark. Any more often than that, and the operators will start delving into reasons and physical proofs.
My System SpecsSystem Spec
26 Dec 2013   #5

Windows 7 Professional SP1 x64 (OEM)

Thank you, as always, you guys have been informative. :)
My System SpecsSystem Spec

 How many times can a RETAIL product key be transferred?

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