Yes the site is up and looks like MS has decided to cash in on this. After reading this apparently anyone with a college Id that has paid their tuition can get in on an $30 upgrade. What is a million times $30 anyway? Got to hand it to them they saw what was going on with the student thing and responded with their own deal.
Firstly, to answer the question:
$30 million.
Nextly,
I don't believe that MS is cashing in on this. $30 million is a drop in their bucket.
A few TV ads, maybe.
What
is important, to them, is that they capture this generation of students and lock them into the Microsoft philosophy of 'Windows everywhere'.
The ACM provides other excellent opportunities for the true "
Computer Science" student.
"... a student could be described as "one who
directs zeal at a subject".
In its widest use,
student is used for anyone who is
learning."
Or, being indoctrinated...
JMHO...