Adware: A new approach

Here we go again.

Nicole Kobie says Billy said, Mable heard from Joe's bartender that Microsoft said.
No where can anybody show us or the rest of the world where Microsoft said any such thing.

From post #11

All of those programs from Microsoft should eventually flag 3rd party programs that present adverts to the user as adware (as long as the ads are presented in a way that MS deems wrong - per the article in the OP).

...or perhaps I got the wrong idea from skimming the content of the article in the OP.

I read the whole article thoroughly and all it states in my mind; is you can advertise as much as you want.
Their just some basic new rules that should of been invoked years ago. These new rules are trying to stop the sneaky things that some advertisers do. Most everybody has been complaining about these types of advertising for a very long time.

A Guy said:

King Arthur said:

AndyHK said:

I think they are decent standards.. however given that Microsoft are more or less advising people to use a third party anti-malware solution.. does it matter ?

I am unaware of where Microsoft is encouraging users to use something other than Microsoft Security Essentials (7 and prior) or Windows Defender (8 and up).

Now, Microsoft has said it sees Security Essentials as merely the first layer of protection, advising customers to use additional, third-party antivirus - although the company stressed that wasn't because the product wasn't good enough to stand on its own.

Source

A Guy

Bill Breaking Bad

Maybe I missed it, but the article Bill posted doesn't mention how MS is doing this.

If they want compliant ads to be clear on who the ad is from and a clear way to close it, they should be more like this.

I realize that ads pay for websites and I don't mind ads that quietly coexist with other data on a webpage—heck, I actually glance at them to see if they are of interest to me—but I draw the line at annoying and distracting animated ads, ads with audio, ones that pop up over the data I went to the website to see, and, of course, the ones pushing dodgy to downright fraudulent products and services and/or are carriers for malware.

Lady Fitzgerald said:

Jonguy30 said:

This is great news. Hopefully we will begin to see less intrusive ads in software..

I'll believe it when I see it!

I think you may have meant, "I'll believe it when I don't see it."

They don't say no adds. They say the ads will only be for the product creating them. There will be a close button on them. They will say the name of the program creating them. They will have an uninstaller in control panel. They are basically saying they are not the ad police, but the programs have to play be established rules, or they will consider it adware. Now, when MSE, or Defender detects what it considers adware, it will stop the program and give a notification. All this will not effect me as I don't use any MS security programs. A Guy

I like this.
They will have an uninstaller in control panel.