As Dinesh said, if you want to actually use maps for directional purposes you'll need the app.
Google Now is more of a location awareness/personal news feed thing - it can tell you what restaurants are close by come lunch and dinner time, how long to get home from work, score for your favourite football team, etc.
My Computer
Computer type
PC/Desktop
Computer Manufacturer/Model Number
Custom Built
OS
Windows 8.1 Pro x64
CPU
Intel Core i7 4790k
Motherboard
MSI Z97S Krait Edition
Memory
8GB Corsair Dominator 1600MHz
Graphics Card(s)
MSI TwinFrozr GeForce GTX770
Sound Card
ASUS Xonar DX/XD 7.1
Monitor(s) Displays
Dell 24" S2409W + Dell 20" E207WFP
Screen Resolution
1920x1080 + 1680x1050
Hard Drives
1x 120GB OCZ Agility 3, 1x 750GB Western Digital Caviar Black, 1x 1TB Western Digital Caviar Blue