Being a Solo player (Campaigns) and not a Multiplayer I think we have suffered more than some of you guys with plots and content.
I started playing shooter (duke nukem, Doom, MoH, CoD, any WWII war game was cooletc) then someone turned me into Tactical sims like Ghost Recon and Rainbow Six (this last one gave me a lot of grief because I was kind of use to the shoot'em up style) and I got HOOKED. The open world, the ability to move freely, to point your weapon where YOU wanted and NOT where they wanted you to point it. You really felt inserted in the game, the voices, what they were telling you would be confronted with, sometimes I even got cold when doing parts of the game in the snow

. In short , the game, the plot was there and they allowed you to go do your stuff, they promoted being patience, cautious and they scolded you when you tried to rush by making you walk funny if hurt.
Now a days? nah, go ahead and be a Rambo and if you get hit we will heal you quicker than you can say "I'm hurt" so you can go ahead and do it again and again.
You will play the game but we will take care of you by guiding you where we want you to go (we don't want you getting lost), we won't annoy you by making the game difficult, oh no no no, we will take you by the hand and show you all the tricks on how you can finish the levels extremely quick, and to top it all off, we will send you in side missions to search for clues and/or flowers so you can level up and trick out your weapons because we all know how you love to show off to your friends and tell them how cool your weapons look
Game like Far Cry, Crysis were all by lost when the Dev houses were bought by the publishers or they started catering to the consoles.
BF2 was an ok game, BF3 was a linear as you can make it. Cut scenes are sometimes longer than the levels you play on
But I am ranting again so... yeah!