Google rolling out new anti-piracy search algorithm

[A Guy]

Google will begin rolling out a change to its search algorithm that the media giant says will "visibly affect" rankings of piracy sites globally.

The Mountain View, California company promised to do this in 2012. But at the time, the Recording Industry Association of America, the Motion Picture Association of America, and others said the changes to its search algorithm had "no demonstrable impact on demoting sites with large amounts of piracy." Google said the latest global algorithm changes, to roll out this week, will work.

“In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA [Digital Millennium Copyright Act] notices,” Google’s senior copyright counsel Katherine Oyama wrote in a Friday blog post. “We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites."

Source

A Guy

 

[margrave]

If Google really wants to demote the pirates, they could simply stop indexing them.

 

[RoasterMen]

Good job google but sometimes we need to find ways :S

 

[lehnerus2000]

Need To Know

If Google really wants to demote the pirates, they could simply stop indexing them.

Google has to index everything, so they can determine whether or not they need to know it.

Obligatory "Yes, Prime Minister" clip (the relevant section starts at ~1:40)

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[z3r010]

I hope they take into account that companies like microsoft use auto dmca tools and falsely DMCA sites like ours many times a year.