Google updated privacy policy making it easier to control your data

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We’re always working on making it easier for you to understand and control your data so you can make privacy choices that are right for you. Earlier this year, we launched a new Google Account experience that puts your privacy and security front and center, and we updated our Privacy Policy with videos and clearer language to better describe the information we collect, why we collect it, and how you can control it.

Today, we’re making it easier for you to make decisions about your data directly within the Google products you use every day, starting with Search. Without ever leaving Search, you can now review and delete your recent Search activity, get quick access to the most relevant privacy controls in your Google Account, and learn more about how Search works with your data.

Control your data, directly in the Google products you use every day

When you use Google products, you generate data about your activity. For Search, this data includes the terms you search for, links you interact with and other information like your current location when you search.

Before today, if you were searching on Google and wanted to review or manage this data, the best way for you to do that would have been to visit your Google Account. Now, we’re bringing these controls to you – from directly within Search, you can review or delete your Search activity and quickly get back to finding what you were searching for.

We’re also providing quick access to the privacy controls in your Google Account that are most relevant as you use Search. For example, to control the ads you see when you search, we give you access to your Ad Settings. Additionally, you can access your Activity Controls to decide what information Google saves to your account and uses to make Search and other Google services faster, smarter and more useful.

If you want to learn more about what data is being generated as you use Google services and how we use data to improve your experience, you can now find a short video that helps explain this information.



We’re launching this improvement in Google Search on desktop and mobile web today, and in the Google app for iOS and Android in the coming weeks. Next year, we’ll expand this to Maps, followed by many other Google products. Having access to relevant and actionable privacy controls directly from the Google products you use every day is just one way that we are continuously working to build privacy that works for everyone.

Source: Making it easier to control your data, directly in Google products